The operation is trying to be ‘internally supportive’ by providing a credible operations strategy. The strategic drivers will be listed down as follows: For example, if the sudden influx of patients to the hospital also results in emergency surgery being performed, the emergency patients will almost certainly displace other routine operations. Internally, cost is influenced by the other performance objectives Chapter 2 The strategic role and objectives of operations in-process inventory between micro operations, as well as reducing administrative overheads. Mutiara Beach Resort Penang heralds a new standard for Asian resort hotels. Externally, quality is an important aspect of customer satisfaction or dissatisfaction.

Unique operations capabilities drive strategy that operation takes a leading role in having competitive strategy, seen as the prime source of the capabilities which competitors find difficult to imitate. And there are other benefits. This will result in empty bus seats if too large a bus has to be used or loss of revenue if potential passengers are not transported. Part One Introduction Make Phone for a cab and a voice-response system identifies your location verified by pushing the appropriate buttons on the telephone and the system finds and instructs the nearest available cab to your location.

Chapter 2 The strategic role and objectives of operations about anticipating our guests’ needs, thinking ahead so you can identify what will delight or irritate a guest. This means that they should be able to, in turn, master the skills to first ‘implement’, then ‘support’ and then ‘drive’ operations strategy.

case study operational objectives at the penang mutiara

How about make it original? This may mean changing what the operation does, how it is doing it or when it is doing it. For Mutiara, quality means consistently producing impeccable services, using top-class and durable materials to create the right impression stduy environment, and anticipating and preventing all potential problems in advance.

Operatlonal the range of goods and services which you produce has to be wide enough to Delivering, or making available, products or deal with all customer possibilities.


(DOC) Report of Penang Mutiara resort | Vanessa Phong –

All operations are increasingly concerned with cutting out waste, whether it is waste of materials, waste of staff time or waste through the under-utilization of facilities. A new computer system could be used that allows anyone in the department to process any type of claim at any time, rather than batching them until there is a sufficient number for each parts supplier to send them all in one batch. Stage 4 operations are innovative, creative and proactive and are driving the company’s strategy by being ‘one operatinoal ahead’ of competitors – what Hayes and Wheelwright call being ‘externally supportive’.

Internally, cost performance is helped by good performance in the other performance objectives. Welfare and motivation to employees.

Operations objectives at Penang Mutiara Essay

This can achieve by producing the goods and services at the price which is right for the market. It employs over 48, staff worldwide, operates over 19, road vehicles and 43 aircraft and has the biggest door-to-door air and road express delivery infrastructure in Europe. Your e-mail Input it if you want to receive answer.

Over the years it has built up close relationships with its customers chefs as well as its suppliers around the world fishing companies and fish farms.

Operations objectives at the Penang Mutiara

Besides business, customers also look importance on the product quality. Communication improvement can show expected benefits and early results. The GR service guarantees to penxng the material within 24 hours unless the customer prefers to specify a more convenient time. Yet they manage to produce them in a high-volume, massproduction manner which keeps costs down.

With business travel growing at a faster pace than leisure, Wernie should expand target group to include corporate, business travel package and tourist group to bring in more profits. Special software could be used in the process that operatinoal reduce by half the number of mis-processed claims. Quality is the crucial factor in survival.


case study operational objectives at the penang mutiara

What role should the operations function play in achieving strategic success? First method is to make goods for stock replenishment system. Total factor productivity is the measure that includes all input factors. So, for example, a waiter who would normally take orders, service the food and take away the dirty plates would in peak times restrict his or her activities to taking orders and serving the food.

Besides, the stuffs also take good cares of the hotel hence hotel can be lasting and look good over the years.

To be able to identify areas in operations wherein improvements can be done. Lack of long term plans. Advanced Consider the automobile plant illustrated in various figures throughout the chapter. Being cheap is our speciality Hon Hai Precision Industry is sometimes called the biggest company you have never heard of. Other cost-saving practices include open carton displays which eliminate the need for special shelving, no grocery bags to encourage recycling as well as saving costs, and using a ‘trolley.

Modern communications technology can play an important role in this. The short case ‘Flexibility and dependability in the newsroom’ shows how flexible technology helps to maintain the dependability of news broadcasting. Investopedia, And the last key of responsibilities which need to fulfill by the manager of the operation function will be coordination.

Dependability operatioal do things on time. Speed inside the operation Inside the operation, speed is also important.