WUMART STORES CASE STUDY

WUMART STORES CASE STUDY

The case is expected to help students understand and analyse the following points The development of the retail trade in China and the rise of local business houses like WuMart The leading presence of WuMart in the Beijing area and the need to expand markets in the least developed regions of China so as to become a national brand The threat from competitors, both local business houses and foreign retail groups Mergers and Acquisitions by WuMart, especially in , to consolidate its top-ten ranking The use of SAP and other software by WuMart to enhance its position in the Chinese retail business. All content is protected by copyright. The Lianxiang Bridge branch was a two-layer building before its upgrading. The case further looks at the challenges ahead for WuMart. Major retail chains had only 0. The sales of beefsteak processing has been added.

Boosting the optimization of categories: The easy-matching counter around the store is a new attempt, with enough area to promote products. Besides, the customers can also become member when they use the Cloud POSS or the smart shopping cart to pay. The case further looks at the challenges ahead for WuMart. Competition from local business houses and foreign retail groups is also analysed. The Dmall is upgrading its back stock without increasing its own cost, striving for reducing the delivery time to 30 minutes.

Wumart Stores: China’s Response to Wal-Mart | The Case Centre, for programme administrators

The monthly loss has been lowered by 13 yuan, and the environment has been improved. The products wumadt be delivered to stores casf after being processed by PC.

It talks about the increasing buying power of the emerging and expanding Chinese middle-class in both the urban and rural sectors. The package bags are in 7 different colors in accordance with each day of the week in order to guarantee its freshness. I Growth Strategies – Vol.

  STX DANSK ESSAY EKSAMEN 2011

Wumart Case Analysis by Yu Chen on Prezi

It will examine good-sale and bad-sale products after the product-selection. Promotional campaigns by the company as also technical up-gradation using SAP are also discussed.

The profit growth has doubled. There are many changes in its operations: During the period of the Spring Festival, the store can achieve its daily sales of 1.

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Besides, the customers can also become member when they use the Cloud POSS or the smart shopping cart to pay. But now, they can become members by downloading its APP.

The easy-matching counter around the store is a new attempt, with enough area to promote products. What does Dmall bring in? In April ,Wumart has started its cooperation with Dmalll, and upgraded Lianxiang Bridge branch of Wumart to serve as a pilot. These products can be delivered to stores only if they are processed and cut by PC and packed in a vacuum package.

The area of processing and seats has been increased by square meters. He is quite wumatt when it comes to the performance of this branch. A series of methods, including the sec-payment the Dmall shakescanning a code, smart shopping, self-shopping and self-guided shopping, have solved the problem of checkout queue. At the same time, the EA pattern and standard products have been vigorously promoted. On October 25,stkres Lianxiang Bridge branch and the Jinbao Street branch from Wumart in Beijing were reopened after their upgrade.

wumart stores case study

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  MASTER THESIS HTW SAARLAND

wumart stores case study

Additionally, it had over stores in Beijing and other surrounding areas which Zhang planned to double by the end of the decade. The sales of beefsteak processing has been added. WuMart was founded by Stanford graduate Dr.

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The case traces the history of the retail trade in China and the developments over the last decade. It has been well known to all people in the industry that the Lianxiang Bridge branch of Wumart in Beijing is the star among all its branches. The case further looks at the challenges ahead for WuMart. Relying on the investment of relevant equipment and technologies, the survival condition of the fresh and live goods has been improved, bringing good effects.

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wumart stores case study

Competition from local business houses and foreign retail groups is also analysed. It has solved the stockout problem, achieving no-stockout all day long. The delivery strength has been fully utilized. The number of staff wuamrt been reduced from to 98 now, achieving higher productivity with lower cost. Distributing 25 provinces and cities, these retailers have brought benefits to the total population of million, stusy an annual transaction of The Lianxiang Bridge branch has been benefitting from the Dmall, according to Mr.