KOTEX PINTEREST CASE STUDY

KOTEX PINTEREST CASE STUDY

But in order to find these influencers, you need to keep this next lesson very much in the forefront of your thinking. First-mover advantage worked wonders for the Kotex brand, but we cannot all hope that our social media campaigns will go viral the way the Kotex campaign did. The gifts were not a bribe, they were simply gifts with one small request. Kotex created a campaign that had an inherently viral element to it; by giving these women individually-inspired gifts and making them feel unique, it was only a matter of time before they shared the experience with their communities. When it comes to social media, industry influencers are no longer part of a closed off group comprised of the economic and social elite — anyone and everyone has the ability to be an influencer.

First-mover advantage worked wonders for the Kotex brand, but we cannot all hope that our social media campaigns will go viral the way the Kotex campaign did. Furthermore, Kotex did not give these women an ultimatum. Effectively, Kotex sought out the 50 most influential women they could find on the social network after reviewing thousands of accounts and their followers, and began searching through their boards to determine what inspired them. Marketers need to keep this in mind. As marketing on social media continues to evolve, it is certain that we can expect other campaigns to catch on as virally as this one did, but with regards to the use of influencers, it is hard to think of another example as perfect a Case Studies as this one. It took a lot of insight for the marketing executives at Kotex to understand this. As the world of social media exploded with the introduction of Pinterest last year, the first network of its kind, dominated almost entirely by women, Kotex and their social media marketing team had the brilliant idea to run a social media campaign centered on the women of Pinterest.

Giving these women the freedom to do what they wished with regards to sharing the gifts and experience with their communities led to them immediately taking the opportunity to boast about how special they felt thanks to Kotex.

With the major announcement yesterday that Pinterest would now provide analytics to its business users, we thought an appropriate Case Studies this week would involve the use of the social network. When it comes to social media, industry influencers are no longer part of a closed off group comprised of the economic and social elite — anyone and everyone has the ability to be an influencer. The gift baskets sent by Kotex did not include fancy electronics, or high-priced jewelry.

  DISSERTATION MANDY JESKE

They did not need to include lavish, overpriced items because they knew that what they had included was worth much more. But the beauty of social media is that these women decided, on their own accord, to take the Kotex campaign to the next level, and involve virtually every avenue of social media they had access to.

Case Study: Kotex’s Unique Way in Approaching Pinterest

Brand loyalty is brand loyalty wherever you find it. Acse took a lot of insight for the marketing executives at Kotex to understand this.

Furthermore, Kotex did not give these women an ultimatum. Kotex asked these women to do one thing: First-mover advantage worked wonders for the Kotex brand, but we cannot all hope that our social media campaigns will go viral the way the Kotex campaign did.

Contact Us If you would like to know more about the services we offer and how we can help your brand grow, please contact us. But when we consider the fact that this social media campaign relied heavily on a viral effect, we think the best lessons to pull from the Kotex Case Studies relate to the importance of influencers.

Marketers need to keep this in mind. Kotex could easily have sent them gift certificates for a lifetime supply of Kotex products, but rest assured, piterest returns would have been far fewer. Order the book today.

kotex pinterest case study

They asked for only one thing in return: How are you reaching out to your influencers? The Kotex example is one of the finest uses of Pinterest and social media to date. These were women who had a reach far stuvy that of Kotex alone. Kotex created a campaign that had an inherently viral element to it; by giving these women individually-inspired gifts and making them feel unique, it was only kotdx matter of time before they shared the experience with their communities.

And they were women with an audience that filled two vital criteria: Effectively, Kotex sought out the 50 most influential women they could find on the social network after reviewing thousands kohex accounts and their followers, and began searching through their boards to determine what inspired them.

  THESIS NA PAHAYAG TUNGKOL SA PANINIGARILYO

Kotex – Chris Rawlinson | Adspiration

The results were far greater than what Kotex could have hoped for. A little research into their industry influencers resulted in the numbers you see above. What methods do you use to determine who your industry influencers are? There is a lot we can learn as marketers from this campaign. The brilliance lay in how they decided to design the program. As marketing on social media continues to evolve, it is certain that we can expect other campaigns to catch on as virally as this one did, but with regards to the use of influencers, it is hard to think of another example as perfect a Case Studies as this one.

The reason why there was such a high response rate and such a viral effect was because Kotex customized these gifts to the tastes of the recipients.

After all, by targeting influencers, the ultimate audience whom you hope to reach is the average user, so make an effort to reach out to every person you can.

Case Studies: Kotex and Pinterest

But in order to find these influencers, you need to keep this next lesson very much in the forefront of your thinking. The gifts were not a bribe, they were simply gifts with one small request. So remember, a little thought can get you a lot further than the easiest option.

kotex pinterest case study

These were every day women who happened to build a large and highly engaged following on Pinterest by simply being active and posting content their followers loved to share. Download our eBook today Learn how to take control of your social data in order to build your business!

Kotex was lucky that the campaign was as innovative and original as it was.