CASE STUDY TATA MOTORS ACQUISITION OF JLR

CASE STUDY TATA MOTORS ACQUISITION OF JLR

Economics for Managers Textbook Textbooks Collection. Having accomplished a brand and presence in both the cheapest and luxury brand categories, indicates that Tata Motors has considered the whole spectrum and has now become an indomitable force to reckon with. The synergistic presence of Corus Steel, which would provide a supplier cost competitive advantage. JLR would broaden the current brand portfolio. However, considering that the automotive market would eventually recover, and that it paid Ford slightly more than half of what it paid for the two brands, I believe that Tata Motors made a wise acquisition.

Enclosed below is the Threats section of the SWOT analysis, which is used to determine whether the goals are achievable. Chat with us Please leave your feedback. Corus Steel is the main supplier of high-grade steel to the automobile industry. Tata Motors main interest for the acquisition was not only to leverage past synergies and M;amp;A knowledge, but also more importantly, establish a global presence within the automotive sector and remove its dependency on the Indian market, which was facing greater competition from other foreign brands. How about receiving a customized one? Several pros can be identified: The company is known for low-priced automobile with standard interchangeable parts, virtual manufacturing, safety focused and low fuel consumption.

Additionally, it indicated its long-term strategic commitment to the global automotive sector.

case study tata motors acquisition of jlr

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case study tata motors acquisition of jlr

Ratan Tata is creating a glorious vision for the global automotive market. Ford Motor Company is the third largest automobile producer worldwide cxse ten times the size of Tata Motors. We use cookies to give you the best experience possible. Several cons can be identified: British Marques under Ford.

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case study tata motors acquisition of jlr

The decision highlighted the fact that Ford had not accomplished its goal of penetrating into luxury brands. Enclosed below is the Threats section of the SWOT analysis, which is used to determine whether the goals are achievable.

Given that the threats are more to do with the automotive industry, rather than core competencies, I foresee a successful integration of the JLR brand with Tata Motors, albeit a longer road than first anticipated. Buy With PayPal Amount to be paid: This case study was compiled from published sources, and is intended to be used as a basis for class discussion.

How does the acquisition compare to other options the company could have pursued in terms of growth? One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. However, considering that the automotive market would eventually recover, and that it paid Ford slightly more than half of what it paid for the two brands, I believe that Tata Motors made a wise acquisition.

Nor is it a primary information source. JLR would broaden the current brand portfolio.

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Additionally, JLR has 3 showrooms in India, which are targeted to attract the rising affluent class in India. BSTR click on the button acqusiition, and select the case from the list of available cases: Having accomplished a brand and presence in both the cheapest and luxury brand categories, indicates that Tata Motors has considered the whole spectrum and has now become an indomitable force to reckon with.

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Enclosed in the appendix is the timeline of major highlights for JLR and the deal process followed by Tata Motors. It is not intended to illustrate either effective or ineffective handling of a management situation. Strong presence of competitors like Mercedes, BMW, Lexus and Infinity, all of who have an established presence within this market space. Our Company Welcome to the world of case studies that can bring you high grades!

Economics for Managers Textbook Textbooks Collection. Tata Motors main interest for the acquisition was not only to leverage past synergies and M;amp;A knowledge, but also more importantly, establish a global presence within the automotive sector and remove its dependency on the Indian market, which was facing greater competition from other foreign brands.

Establish a global footprint, and enter the high-end premier market segment. What challenges might it have to overcome? Corus Steel is the main supplier of high-grade steel to the automobile industry. Tata Motors stood to gain on several fronts from the deal. According to industry analysts, some of the issues that could trouble Tata Motors were economic slowdown in European and American markets, funding risks, currency risks etc.

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