CASE STUDY OF GHARI DETERGENT

CASE STUDY OF GHARI DETERGENT

Advertisements also being displayed inside the bogies of Swarna Jayanti Express from Trivandrum to Hazrat Nizamuddin in Delhi last year that cuts across three or four states in south India In addition, Rohit Surfactants promotes Ghari at roadside shows, magic shows and exhibitions in smaller towns and cities. Detergent industry started in India when Swastik Oil Mills in Mumbai became the first Indian factory to manufacture synthetic detergents. The success potion of the rise of this company is surely its marketing strategy. You are commenting using your Twitter account. It targeted mainly middle class and lower middle class; rural and semi urban market which constituted the major chuck of population. Leave a Reply Cancel reply Enter your comment here

You are commenting using your Facebook account. Please leave your comments Bye for now Guys. They organized many events where customers can test the brand themselves and can clear their doubts. Ghari also implemented extensive dealer network throughout the state. Ghari has surely been an Idol for all those desi companies who fear to take on international giants.

Then taking a cue from success of this attempt they launched similar campaigns with other trains like Pushpak express and Swarna Jayanti express Ghari took its brand to nook and corners of the country by promoting itself at various road shows, magic shows, local plays nautanki and ramleelas and exhibitions. Facebook Google Twitter Yahoo!

case study of ghari detergent

Of late, the company has taken some tentative steps towards the popular media. Ghari detergent goes to train.

case study of ghari detergent

You are commenting using your Facebook account. Amidst all this competition an infant brand was born in Kanpur, Uttar Pradesh in the year The first campaign of this nature was lauched in with Ghari express summer train running from Lucknow to Ghqri.

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About 30 company-owned vehicles are used for out-of-home advertising.

Notify me of new comments via email. Fill in your details below or click an icon to log in: Management of Ghari was quick to understand it and worked towards building a robust distribution network.

Ghari – India’s Largest Selling Detergent Powder*

Customers are unlikely to tsudy other brands at these places — an innovative idea to break the clutter. Apart from these advertisements ghari also included many clutter breaking steps like —. They organized many events where customers can test the brand themselves and can clear their doubts. Very useful insight…and yes congratulations to Rohit Surfactants for this accomplishment.

This gave Ghari the visibility it wanted in ruaral, semi urban and small towns. Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the gharl. Detergent industry started in India when Swastik Oil Mills in Mumbai became the first Indian factory to manufacture synthetic detergents. Sorry, your blog cannot share posts by email.

Ghari Detergent did the Nirma Act | Strategic Moves

Post was not sent – check your email addresses! Members Newest Active Popular. Advertisements also being displayed inside the bogies of Swarna Jayanti Express from Trivandrum to Hazrat Nizamuddin in Delhi detedgent year that cuts across three or four states in south India In addition, Rohit Surfactants promotes Ghari at roadside shows, magic shows and exhibitions in smaller towns and cities.

Ghari identified its target segment very well. Case of Ghari detergent highlights that how a mediocre brand can compete successfully with big brands with a clear strategy and vision. Mahabharat, being one of the most favorite epics of the country, garnered audience from both classes and masses and thus gave Ghari a huge platform to promote itself.

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case study of ghari detergent

Many obvious answers popped out including surf, wheel, tide etc. You are commenting using your WordPress. The brand can also be seen on railway crossings in West Bengal and Uttar Pradesh. It gbari surely be an excellent ambassador of Make in India campaign, giving hopes to hopeless Indian manufacturing sector.

The Curious Case Of Ghari Detergent

With this much focused positioning of its products to the market; Ghari could penetrate into its target market very well. They also used 30 vehicles for out of home advertisements Instead of endorsing any celebrity, they made the brand talk for itself.

Some of its marketing strategies are following: But the primary question is, for how long will this fairy tale continue? But in the same time sacrificing your margin and competing on the basis of price alone are not the part of sustainable competitive advantage cetergent journey ahead is not going to be a cakewalk for Ghari Detergent.

Thanks for reading this post. Ghari keeping in mind its target market i. By continuing to use this website, you agree to their use.