However, they do have relationships with the plumbers No will install the showers that the developers select. The problem was that the Gainsborough brand was already very successfully competing in the electric showers market. Advertisement Plumbers Company Not focused on the biggest part of the market. They are price-sensitive, with exception of luxury builders, and usually have relationships with independent plumbers who install a product they developers selected. If you wish to download it, please recommend it to your friends in any social system. Target Consumers Directly Directly targeting the consumers would allow them to become a consumer brand. Product and Brand Management.

They have only been able to sell 15 units a day marred to an estimated requirement of units a day to break through to the mainstream. They buy in showrooms, value high performance and service, and also style is an important selection determinant. But, within this Individual customer category there are sub-segments based on varying needs. The cost of manufacturing Quartz is higher than that of Quavered — hence the higher retail price. Accessed May 22,

He recent introduction of Quartz showers has been a great leap for Squalid in terms of both product quality and cost.

ximply Because of bad past experience, they usually distrusted innovation, especially if it involves electronics. Squalid has developed a product that its customers want, who are Just not aware of its benefits.

Registration Forgot your password? So what should Squalid do? It highlights certain challenges that Squalid currently faces with Quartz and subsequently providing recommendations.

Aqualisa Quartz: Simply a Better Shower, Case Study | Case Study Template

Demonstrations should be clear and logical to the plumbers, in order to outline the biggest advantage of the new showers — ease and quickness of installation.


As described above, Quartz is a fairly new product and launch of a new product requires awareness. The table below, lists a few characteristics Figure 1: As such, the ease of installation makes it attractive for the most novice customer. In addition, their decisions are not influenced by the plumbers but the product.

Aqualisa Quartz: Simply a Better Shower, Case Study

Hence, they would familiarize themselves with a product brand. Squalid offers a analysia range of products to cater to the needs of each of its market segments, as has been described above. As already mentioned in Section 1. Sorry, but copying text is forbidden on this website. Simply a Better Shower Aqualisa Quartz: Would you like to get a custom case study?

The market was not saturated. Leave your email and we will send you an example after 24 hours Customer Behavior A detailed description of the above figure is as follows, along with the product that Squalid offers to cater to their need.

aqualisa quartz simply a better shower case study analysis

Even with discount, they did not sell well, and the company was also Aqualisa Quartz: The use of aqyalisa has enabled the product to offer unique advantages, both in terms of treasures the use of indicator light to signal that required temperature has been achieved and in terms of installation.

Masco company was especially powerful in the power showers segment, where they have more sales than Aqualisa. They are present in all above segments. Also, the product was perceived as a premium one, but it could loose that value when people would associate it sgower a discount channel.


What is a product? We will write a custom essay on Aqualisa Quartz: Casd or looks is not their primary concern; but, functionality plays an important role.

aqualisa quartz simply a better shower case study analysis

Shower market is consists of customers who are quite uninformed about the showers and do understand the product options. Heir major concern is reliability, performance and ease-of-installation because they Mould have to bear the costs of any unforeseen problems. They usually shopped at showrooms which had technical experts to explain the various product options and help them in evaluating and selecting the right product.

This should be a clear rationale for them to start using and pushing the Quartz shower to the consumers, which have already shown great qurtz in the new shower system, due to the ease of use and modern design.

aqualisa quartz simply a better shower case study analysis

It would require a high initial investment for running a one or two year large-scale campaign and would not ensure a success. Hi there, would you like to get such a paper? As cawe out in the case, customers are generally unaware of product features and have limited knowledge.